Objective: CozyKnit Beanies wanted to create an e-commerce platform to showcase and sell their handmade beanies. They aimed for a modern, minimalist design that would highlight the craftsmanship of their products and provide a seamless shopping experience.

Process:

• Research & Planning: Conducted market research to understand the target audience and competitors. Developed user personas to guide the process.
• Wireframing & Prototyping: Created wireframes and interactive prototypes using Figma, ensuring a user-centric layout.
• Visual Design: Focused on a minimalist aesthetic with a neutral colour palette to keep the spotlight on the beanies. High-quality images and clean typography were used to enhance the visual appeal.
• Implementation: Developed the website using Shopify, integrating necessary e-commerce functionalities such as product listings, shopping cart, and secure checkout.
• Testing & Launch: Conducted usability testing to identify and fix any issues before the official launch.

Outcome: The new website received positive feedback for its clean design and easy navigation. Sales increased by 30% within the first three months, and user engagement metrics showed significant improvement.